Our Mission

At Pure Crumb our mission is to create the best tasting low sugar snacks.  We source the finest all-natural, clean ingredients to ensure it's not only a snack you'll love but one  you can feel good about too! 


Growing up Founder Lauren Fleri spent many afternoons and weekends baking with her mom and aunts.  Lauren's most memorable part was sneaking spoonfuls of  cookie dough when no one was looking.   Now as a former fitness instructor her passion is in health and wellness.  She created Pure Crumb's Batter Bites to bring joy back to healthy snacking.  With only 1g. of sugar per bite and made with plant based ingredients, Batter Bites finally give you permission to snack like a kid again!