Our Mission



Our mission is to create simply sweet snacks to help fight hunger.  Every bag sold online provides one meal to someone in need.  Pure Crumb  works with non-profits that are providing meals back into local U.S. communities.  37 million people face hunger in the U.S. today, let's help change that.  Our snacks not only taste great, they do good! 

Founder Lauren Fleri knows a thing or two about working out and eating clean. The NYC fitness trainer was constantly on the go and tired of having to rely on snack bars as the only "healthy" option for a snack. So, she decided to take everyone's favorite baked goods and turn them into healthy, guilt-free treats and Pure Crumb was born.